Onepax Business Consulting


The key to great placement on Google consists of two major parts. The first part is what the page is about and the second part is how many websites link to the website the page resides on.

Page Content

When it comes to web sites and placement on Google, content is king. Website should contain lots of content that provides relevant information about the site or business. Not only does lots of great content give visitors reason to visit your website, but also gives search engines lots of content to use for searches. It’s a win-win situation! Visitors will love the content and search engines will refer even more visitors. The goal is to fill the website with lots of documents that is related to the topic of the website and provides valuable information to visitors. How-to articles, tutorials or even opinions are great ways to create content. Just keep adding content constantly and regularly.

Website Links

The other component in addition to your page content is the number of links to your website. The Google search engine works off the number websites that link to yours. Obviously, the more links that point to your website, the more popular and important the information on your website is. This technology is known as Page Rank and assigns a number from 0 (lowest score) to 10 (highest score) to let Google know how important your page is. Currently, most websites start off with a PageRank® score of 3 the first time it is added to their search engine. However it is up to you to get more links to your website to increase the PageRank®. The more links you get, the more relevant the pages will appear to users.

The great part about PageRank® is that it’s very difficult to get lots of links with little or no content. It forces people who want to build a better PageRank® to make sure their content is quality and relevant.

How to get started

To get started, check to see if Google knows that your website exists. To check, goto and search for and replace with your own website. If Google shows you a cached version of your homepage, then Google has visited your site. If your website is not in Google, submit your site to Google by using the Add your URL tool. Warning: Do not submit your website more than once every few days or you will get banned!

A great way to check your Page Rank is to download the Google Toolbar and enable the Page Rank feature. Every time that you visit a website, the Page Rank for that page is displayed. It’s a great way to keep up to date with your site’s Page Rank!

A Word of Caution

For those who are considering the $15 for 1 bazillion link campaigns, be careful. A lot of times these companies will give you a lot of links. Google knows about these companies and their massive ‘link farms’ to pages that have no content and often discredits those links. Almost every time, they are a waste of money!

  December 29, 2005      Comments (0)